Social+Media+in+the+Church

=**PRAYER **= = = =**I have worked and served with many gifted people. When people are mission-minded, there is a spirit of collaboration. When there is true collaboration, people bring their gifts, lives are changed and God is pleased. **= = = =**Let us ask God to give us the spirit of collaboration—that is, to see how your gift can be used to do more with others than you can do alone. Also ask God to help you get over the fear of not always being recognized individually and be content knowing that you have contributed to the whole. Are you up for the challenge? **= = = =**God bless you! **= = = =About me: Liz Schanbacher = =Introduce yourself: Name, School, How your parish uses Social Media, and What you hope to learn today =

**Anticipatory Set: **

 * 5 Quick Tips**

Key #1: Know Your Tools
==Or download [|Key #1: Know Your Tools]  (MP3, 21:01) ==

Key #2: Know Your Audience And Have A Plan For Reaching Them
==Or download [|Key #2: Know Your Audience And Have A Plan For Reaching Them] (MP3, 6:34) ==

<span style="background-color: #ffffff; color: #111111; font-family: Molengo,;">Key #3: Be Social. Be Authentic.
==<span style="background-color: #ffffff; color: #111111; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;">Or download <span style="background-color: #ffffff; color: #2361a1; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;">[|Key #3: Be Social. Be Authentic.] <span style="background-color: #ffffff; color: #111111; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;"> (MP3, 8:45) ==

<span style="background-color: #ffffff; color: #111111; font-family: Molengo,;">Key #4: Be Realistic
==<span style="background-color: #ffffff; color: #111111; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;">Or download <span style="background-color: #ffffff; color: #2361a1; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;">[|Key #4: Be Realistic] <span style="background-color: #ffffff; color: #111111; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;"> (MP3, 9:48) ==

==<span style="background-color: #ffffff; color: #111111; font-family: Cantarell,Candara,Verdana,sans-serif; font-size: 15px;">To listen to a file within your browser, just click on the link. To download the file to your computer, right-click on the link (or click to view in your browser and then Save the file). ==


 * ==<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Define your outcome**. Exactly what business purposes and online objectives do you want to achieve? ==
 * ==<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Identify your traffic sources**. Who do you want to visit your site, and how will they find your business online? ==
 * ==<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Create focused content**. What kind of content will best serve your purposes – and where will it come from? ==
 * ==<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Plan your Web presence**. Which online properties – website, blog, newsletter, social network – will you use to create relationships with your targeted audience? ==
 * ==<span style="color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Track and test your results**. How will you track and test your online efforts to get better business results? ==

In Symbaloo, Jigsaw - read an Article - take about 5-10 minutes - In Word, type 3
Symbaloo Social Media in Church

**<span style="font-family: Arial,sans-serif; font-size: 10pt;">Background **
==<span style="background-color: #ffffff; color: #444444; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">here are really only three online objectives, but they apply to every type of business – and you must achieve __all of them__ for online success. Regardless of your industry or business model, and in addition to your business purpose, everything you do online must focus on one or more of the following: ==
 * ==<span style="background-color: #ffffff; color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Traffic** - the means to your online success: Targeted traffic is your online currency. Without traffic, nothing else is possible online. ==
 * ==<span style="background-color: #ffffff; color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Relationships** – the reason for your presence online: It is through your relationships – with customers, potential customers, referral sources, suppliers, employees, potential employees – that you serve your business purposes. ==
 * ==<span style="background-color: #ffffff; color: #333333; font-family: Arial,Helvetica,sans-serif; font-size: 12px;">**Conversion** - the measure of your online success: A conversion occurs any time a visitor takes an action that you have defined as important to your business. ==

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<span style="font-family: Arial,sans-serif; font-size: 10pt;">Thank you for coming today-it's a great opportunity to network and learn from each other.